Wednesday, February 27, 2008

Ikea gets an ultimate citizen marketer: Man who moves into the store

When Mark Malkoff learned he needed to find a new place to live for a week because his apartment was being fumigated, he turned to Ikea and asked the Swedish furniture giant if he could move in. According to the Washington Post, "Ikea was dubious at first, but once they got to know Malkoff -- realized what squeaky, G-rated videos he made and what a good, unpaid spokesman he'd be -- they opened the doors and made a little placard reading "Mark's Apartment" to go outside his living space". Sounds like they realized what a great citizen marketer Mark would make.

You can follow Mark's adventures at Ikea on the Mark lives in Ikea website. Here's the first episode:

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