Tuesday, October 30, 2007

Dove Onslaught Video - The follow-up to the Evolution Video

Here's the newest Dove video, a follow-up to the "Evolution" video we discussed today.

Friday, October 26, 2007

A comparison of Wal-Mart's and Target's Facebook Campaigns

Here's a good comparison of Wal-Mart's and Target's Facebook campaigns we talked about earlier in the semester.

Thursday, October 25, 2007

Local Social Media Club right here in Austin

When we talked about the social media news release a few weeks ago, we also briefly discussed the Social Media Club and its role in pushing for SMNR publication and distribution standards.

If you are at all interested in the work of the Social Media Club, you should check out the local Austin Social Media Club and their events.

The Austin Social Media Club will be hosting a workshop on the effective use of social media tools and strategies in business in November. What's great about this workshop is that the workshop site contains a series of videos and slideshows from previous talks and presentations - a great resource for this class. Check it out!

Tuesday, October 23, 2007

Learning from the 2007 PRSA Conference & Conference Blog

Today marks the end of the annual Public Relations Society of America (PRSA) international conference. Although the conference might be over, the discussion surrounding some of this year's hottest PR topics continues at the PRSA conference blog.

If you are still wondering whether or not we are in the middle of a technology revolution and whether PR professionals really need to understand new social media technologies, take a look at this year's session highlights and at the conference theme: "PR Evolution: Innovation. Collaboration. Influence." Conference highlights included:

- Campaigning on YouTube and in Second Life
- Video Blogging to Build Brand Reputation
- New Media, New Metrics: How to Survive in the New Consumer-Driven Media World
- Strategic Blogging for Successful Marketing
- Understanding and Influencing the New Influencers

The neat thing about this year's conference is the conference blog which is supposed to carry on the conversation about all these issues online. So take this blog as your chance to catch a glimpse of the conference and join the conversation.

Wednesday, October 17, 2007

Blogger Relations: What not to Do

Since we just talked about blogger relations in class, I thought this post on "How Not to Pitch a Blogger" might be of interest to some of you.

Thursday, October 11, 2007

InnoTech Conference on the effects of Web 2.0 on Marketing & Business

Ben just forwarded me an email about a technology conference taking place here in Austin today. As part of the Innotech conference, there will be live interviews from the tradeshow floor on the effects of web 2.0 on business, marketing and the world economy. The interviews will be broadcast on web2point0.tv between 9:30am - 11:30am and 1:30pm - 3:30pm. Listen in if you have a spare minute today!

Here's an interview from the conference with Rudy Rodriguez, General Manager of the St. Edward's University Professional Education Center. In it, he talks about Web 2.0 and its effect on the education industry:

Thursday, October 4, 2007

Resources for producing and publishing a podcast

Here are a few resources for producing and publishing a podcast:
- Apple's web seminar entitled "The Podcast Recipe: Producing a successful show"
This free online seminar is divided into three parts: a section on performance (and microphone selection), a section on production (using Garageband), and a section on promotion (using the iTunes directory). The production section serves as a great tutorial for Garageband novices.
- iTunes Podcasts on learning to podcast
This link will take you to the iTunes store where you can you can download those podcasts for free.
- Another free tutorial from Apple on how to Create a Podcast
- South by Southwest panel discussion on 5 tips to make your podcast listenable
- A tutorial on how to podcast using Blogger and Feedburner
- 70+ podcasting resources from Mashable

Tuesday, October 2, 2007

Conversation on PR education and the role of PR 2.0

The Forward blog just released Forward Podcast 32: A snapshot of PR Academia. In it, Bill Sledzik, associate professor of Journalism & Mass Communication at Kent State University, talks about PR education and the role of social media in today's public relations practice.

I encourage you to listen to this podcast, both as a supplement to the things we talk about in this class, and as a great example of a podcast interview (which will be your next assignment - due October 25th).

Monday, October 1, 2007

Use your blog to pay for college - seriously!

I just stumbled upon this scholarship opportunity for college bloggers. The bad news: the application deadline is October 6th. The good news: the application essay for this $10,000 scholarship has a 300 word limit. So what are you waiting for?