Wednesday, February 27, 2008

Another lesson in web 2.0 transparency

I just came across another good case study in web 2.0 transparency via the Ethical Blogger.
The gist of the story: A guy who created a nonprofit organization dedicated to making charities and their operations more transparent, pulls a John Mackey and throws all principles of transparency out the window. 

What exactly did he do? He used a fake online identity to post a question about where to find a good charity and then answered it with the name of his organization using yet another pseudonym. 

The result: he is asked to step down from his position as Executive Director and openly apologizes for his lapse in judgement.

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