Tuesday, February 12, 2008
Avoiding the Google Netherworld
The fact that Google has an excellent memory and that it rarely forgets big bloopers or faux pas, shouldn't come as a surprise to anyone in this class. After all, we've already examined plenty of examples of "Google Wrath": Vincent Ferrari and his attempt at canceling his AOL account, Jeff Jarvis and his DellHell blog post, the ComCast technician falling asleep on a customer's couch, etc. Today's example of a PR pitch turned ugly (thanks to Dr. Russell's WOM class blog for bringing this to my attention) and of a CEO's fears of entering the Google netherworld as a consequence, is another great reminder of the power of Google. What's particularly interesting in this case is the fact that a Google search of the name of the PR firm tied to the pitch, already returns Odden's blog post among the first 10 search results - regardless of what their true intentions were. And that's a big problem for their online reputation! Especially when considering that Google ranks among the top three news sources opinion leaders rely on most for obtaining information on companies (according to the 2008 Edelman Trust Barometer results).