Since you are required to start blogging on a regular basis starting this week, I thought I'd add a few tips on how to identify potential topics. Remember that the idea of these posts is to get you to engage the course material critically and to have you keep your eyes open for interesting material to blog about. You will need to become an active learner and start being on the lookout for material to incorporate into the class instead of relying on me, as the instructor, to tell you what is important. Your blog posts should demonstrate your ability to locate examples of PR applications of social media on your own.
1. Start reading the PR blogs (Micropersuasion, PR 2.0, PR Squared, etc.). I have added a number of them to our course blog. This is where you'll find a lot of info pertaining to our class.
2. Read technology blogs. There are tons of them out there!
3. Watch/read the news. The presidential candidates, for instance, have been using different forms of social media for a while now, and you could find out about their latest uses by keeping up with the news coverage of their campaigns.
4. Start using some of the social bookmarking services we talked about in class. Find someone who tags social media sites and subscribe to that person's bookmarks via RSS. That way you'll come across sites/stories you may never have looked up on your own.
5. Just keep your eyes open while you are online - and have fun!