Wednesday, September 12, 2007

Monitoring Conversations on Facebook

As we start talking about new influencers, consumer evangelists, citizen marketers and empowered Internet users, questions of whether or not organizations should actively monitor, and participate in online conversations, will begin to emerge. Today we will look at conversations on facebook and what they mean to PR professionals. We'll look at an on-campus example first before we'll examine Wal-mart's latest facebook endeavor.

Campus examples:
Facebook Groups that are opposed to the new parking garage on campus:
Boycott the parking garage group - 304 members
Students against parking garage fees - 339 members

Business examples:
Wal-Mart's facebook group
Target's facebook group

Below are some thoughts on Wal-Mart's Facebook strategy collected from around the blogosphere:
WalMart’s Facebook Strategy Sinking: Analysis and Reccomendations - Jeremiah Owyang
Facebook Sponsored Group Analysis: Target vs Wal-Mart - Jeremiah Owyang
Can Wal-Mart's Facebook Campaign Survive Transparency?
- Robert Gorell
Sorry, Wal-Mart. The kids would rather talk labor politics than home d├ęcor - Burt Helm
Walmart on facebook. beginning of the end?
- Darryl Ohrt
Ad Week report comparing Wal-Mart's effort to Target's

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