This is the course blog for an upper-level class on Social Media and Public Relations taught at St. Edward's University. In this course, we explore emerging social media technologies and study their application in contemporary PR practice.
Monday, September 17, 2007
Ikea launches major social media project
Looks like Ikea has decided to go web 2.0 with the America at Home initiative they announced today. The project is dubbed a "collaborative photo event" and invites Internet users to upload pictures that capture the "emotions of home". Judging from their FAQ, the America at Home project is designed to support a major new branding campaign entitled, "Home is the Most Important Place in the World." Both HP (Snapfish) and Google are providing technical support for this project.
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