Monday, September 17, 2007

Ikea launches major social media project

Looks like Ikea has decided to go web 2.0 with the America at Home initiative they announced today. The project is dubbed a "collaborative photo event" and invites Internet users to upload pictures that capture the "emotions of home". Judging from their FAQ, the America at Home project is designed to support a major new branding campaign entitled, "Home is the Most Important Place in the World." Both HP (Snapfish) and Google are providing technical support for this project.

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