I just saw this video and had to share it. It's a powerful new global warming awareness campaign for a Portuguese environmental organization named Quercus. The PSA was created by McCann Erickson Portugal.
The tag line at the end of the video reads "Global Warming - If you give up, they give up."
This is the course blog for an upper-level class on Social Media and Public Relations taught at St. Edward's University. In this course, we explore emerging social media technologies and study their application in contemporary PR practice.
Showing posts with label McCann Erickson. Show all posts
Showing posts with label McCann Erickson. Show all posts
Tuesday, September 30, 2008
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