Just in time for Earth Day, check out this new social media campaign from Greenpeace directed at Dove:
According to Greenpeace, Unilever, the makers of Dove, "are buying palm oil from suppliers who destroy Indonesia's rainforests". This video is supposed to raise awareness of this practice.
Update (05/15): Unilever has conceded to Greenpeace's demands to only buy the key ingredient in its Dove soaps from suppliers who can demonstrate they haven't cut down forests.
Greenpeace Multimedia Producer, Daniel Bird, who made the video, gave a presentation on what makes a video viral and posted his notes on the Greenpeace blog. You can read them here.
This is the course blog for an upper-level class on Social Media and Public Relations taught at St. Edward's University. In this course, we explore emerging social media technologies and study their application in contemporary PR practice.
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