Guest Speakers: Richard Binhammer and John Pope from Dell

I'm delighted to announce that Richard Binhammer, from Dell Corporate Group Communications, and John Pope, Digital Media Senior Manager, will come talk to us on Thursday about how Dell is engaging its publics through social media. As you may know, Dell is considered by many to be a leader in the adoption of social media technologies and both Richard and John are part of the digital media team that has brought about Dell's social media revolution.

In preparation for their talk, you may want to check out some of the following resources:

• Jeff Jarvis' orginial DellHell post
• Jeff Jarvis' blog post about him interviewing Michael Dell
• August 2005 BusinessWeek article: Dell in the Bloghouse
• October 2007 BusinessWeek article: Dell learns to listen
• Forward Podcast on Social Media in Action At Dell
• Dell's social media initiatives: Dell conversations, Direct2Dell, IdeaStorm, Dell's Second Life Island, Regeneration, YouTube Channel