Thursday, November 8, 2007

Social Advertising on Facebook

On Tuesday, Facebook unveiled its somewhat controversial plans to launch an advertising system based on social networking (see the press release announcing Facebook Ads, and a CNN story explaining how the system will work).

The announcement has let to concerns about privacy issues (see the Techcrunch story). It will be interesting to see how Facebook will go about convincing its users to embrace this new advertising format, especially considering the anti-social advertising groups that have already started to pop up on its site.

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