Friday, November 9, 2007

Greenpeace's social media campaign for a greener iPhone generates publicity

We've already discussed how Greenpeace used social media technologies to pressure Apple into producing more environmental computers. We also briefly examined their latest attack on the iPhone and the lawsuit that was filed against Apple last month. (Below is the Greenpeace iPhone video that sums up their charges against the iPhone:)

Looks like Greenpeace was rather successful in generating publicity for their latest campaign, as CNN ran a major story on it today - the same day that Apple finally launched the iPhone in Britain and Germany.

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