We've already discussed how Greenpeace used social media technologies to pressure Apple into producing more environmental computers. We also briefly examined their latest attack on the iPhone and the lawsuit that was filed against Apple last month. (Below is the Greenpeace iPhone video that sums up their charges against the iPhone:)
Looks like Greenpeace was rather successful in generating publicity for their latest campaign, as CNN ran a major story on it today - the same day that Apple finally launched the iPhone in Britain and Germany.
This is the course blog for an upper-level class on Social Media and Public Relations taught at St. Edward's University. In this course, we explore emerging social media technologies and study their application in contemporary PR practice.
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