Tuesday, November 20, 2007
Cluetrain Manifesto Reading - The 95 Theses
We'll be examining the Cluetrain Manifesto next class. Please read the 95 theses of this manifesto so that we'll be able to have a class discussion on it.
As you read them, think about how these theses apply to the practice of PR and how we could change current PR practices to respond to some of the criticisms contained in the Cluetrain theses.