2002: The Chicago Tribune publishes an article announcing that United Airlines will be filing for bankruptcy.
Sept. 06, 2008:
- The 2002 story reappears on the Florida's Sun-Sentinel's website. According to Gawker, the page also contained a map of hurricane Ike giving the impression that this was a new story
- According to Google's blog: Google crawler discovered a new link on the Florida Sun-Sentinel website in a section of the most viewed stories labeled "Popular Stories: Business" and followed it to an article on United Airlines filing for bankruptcy. It concluded that the article date was Sept. 7th, 2008, indexed the page and made it available through Google News search
- A reporter googling bankruptcies on Google's News search picks up the story from the Florida Sun Sentinel and supplies it to the Bloomberg news service
- Bloomberg sends out the story
- Within minutes United Airlines' shares sink 75%
This should go to show that even 6-year-old information can still come to hurt you...