Tuesday, January 29, 2008

Lance Armstrong Foundation announces social media endeavor

I'm assuming many of you are familiar with the Austin-based Lance Armstrong Foundation (LAF) and some of you may have even interned there. The LAF made social media news yesterday by announcing plans to partner up with Demand Media, a new media company run by Richard Rosenblatt, the former head of MySpace.com in order to create a for-profit social media/networking site centered around personal wellness and fitness.

Here is the news release along with some stories that ran in the Austin and Houston press today:

1 comment:

Mikela said...

I actually interned there a couple of semesters ago, and when I was there they were really struggling to think of ways to use social media to engage donors and participants. I'm glad to see that they found the right avenue.