Resources on blogging etiquette, personal branding, and online identity management

Today was the first day of the fall semester and soon the students in my social media class will begin blogging. For a lot of them, it will be their first time to do so. To help them get ready to enter the blogosphere, I have compiled a number of resources which I thought would be worth sharing here:

Blogging & Blogging Etiquette:
Guidelines for PR student blogs -- Richard Bailey
Etiquette in the Age of Social Media -- Chris Brogan
Call for a Blogger's Code of Conduct -- O'Reilly Radar
Bloggers' FAQ: legal issues arising from student blogging -- Electronic Frontier Foundation
Disclosure Best Practices Toolkit -- The Blog Council

1000 things I've learned about blogging -- Paul Bradshaw

Commenting on a Blog:
Comments about comments -- Karen Russell
Geek to Live: Lifehacker's guide to weblog comments -- Lifehacker

Promoting your Blog:
Tips for promoting PR student blogs - Karen Russell

Types of Blogs:
A compilation of 25 basic styles of blogging including tips on how -- Rohit Bhargava

Building your Personal Brand:
The Socialization of Your Personal Brand - Part I - Brian Solis
The Socialization of Your Personal Brand - Part II - Brian Solis

Managing your Online Reputation:

Putting your Best Cyberface Forward -- New York Times
How To Manage Your Online Reputation -- ReadWriteWeb

The College Student's Guide to Managing Online Reputation -- Tom Drugan

Managing your Online Identity:
Digital Footprints: Online identity management and search in the age of transparency -- Pew Internet Study
Kids, the Internet, and the End of Privacy: The Greatest Generation Gap Since Rock and Roll -- New York Magazine

Update 9/11: Chris Brogan just published a free e-book on personal branding that is worth checking out

Lessons from Teaching Social Media & Blogging

I just came across a blog post by David Meerman Scott, author of the New Rules of Marketing and PR, about how social media has enabled authors to connect with the students who are reading their books.

I must admit, this new phenomenon has been one of the most unexpected and most exciting aspects of teaching this class. What has been even more remarkable is the speed at which these connections have been established. I think that Jackie Huba contacted us roughly a week after first launching the class blog, and it wasn't long afterward that Paul Gillin started commenting on some of the student blogs. Since then we have had people from all walks of life drop by our blogs (and sometimes even our class):

• corporate bloggers
• CEOs
• student bloggers from other universities
• professors from other universities
  
• people/organizations we examined as case studies in class
• internship supervisors
• and even parents!

I guess when you teach a social media class, you should expect to take the discussion outside your classroom walls, but I never imagined getting this level of interest from people outside academe.