“PRSA Diversity Today,” which launches on July 21, 2008, will delve into diversity theory and practice and will feature best practices and interviews with PRSA and diversity professionals that can help prepare PRSSA members for a rapidly changing business environment.This would be a good series to add to your feed reader/aggregator!
This is the course blog for an upper-level class on Social Media and Public Relations taught at St. Edward's University. In this course, we explore emerging social media technologies and study their application in contemporary PR practice.
Showing posts with label PRSA. Show all posts
Showing posts with label PRSA. Show all posts
Wednesday, July 16, 2008
PRSA to launch monthly podcast on diversity
I just received an email from the Public Relations Society of America announcing the launch of a new monthly podcast series that will feature in-depth and frank discussions on the role diversity plays in our profession.
Monday, June 9, 2008
PRSA refutes CBS' derogatory remarks about the PR industry on YouTube
Last Sunday, CBS News legal analyst Andrew Cohen challenged the integrity of the public relations profession while commenting on former White House Press Secretary Scott McClellan's controversial new book about his work as part of the Bush Administration. The CBS story, entitled, The Flak Over Flacks: In The Wake Of Scott McClellan's New Book, Legal Analyst Andrew Cohen Says PR People Are Aghast At The Truth charges that the very essence of the PR industry is based on lies. Cohen also pokes fun at the PRSA code of ethics, claiming that the PRSA principle to adhere to the highest standards of accuracy and truth was akin to the Burglars Association of America adopting the rule "Thou Shalt Not Steal" as its creed.
It goes without saying that PRSA was less than amused by Cohen's comments and that the organization has launched a series of responses to Cohen's attack. The first response came in form of a a letter to CBS submitted by Julin on behalf of PRSA and its Board of Directors. Three days after issuing its intial response, PRSA took the fight to Youtube by releasing a video response to Cohen.
Interesting to note that PRSA did not have a YouTube channel prior to this incident. The PRSA channel was created on June 2nd - a day after Cohen made his derogatory remarks about the PR industry. Seems like sometimes it takes a crisis to get businesses and organizations to adopt social media as a communication vehicle.
It goes without saying that PRSA was less than amused by Cohen's comments and that the organization has launched a series of responses to Cohen's attack. The first response came in form of a a letter to CBS submitted by Julin on behalf of PRSA and its Board of Directors. Three days after issuing its intial response, PRSA took the fight to Youtube by releasing a video response to Cohen.
Interesting to note that PRSA did not have a YouTube channel prior to this incident. The PRSA channel was created on June 2nd - a day after Cohen made his derogatory remarks about the PR industry. Seems like sometimes it takes a crisis to get businesses and organizations to adopt social media as a communication vehicle.
Tuesday, October 23, 2007
Learning from the 2007 PRSA Conference & Conference Blog
Today marks the end of the annual Public Relations Society of America (PRSA) international conference. Although the conference might be over, the discussion surrounding some of this year's hottest PR topics continues at the PRSA conference blog.
If you are still wondering whether or not we are in the middle of a technology revolution and whether PR professionals really need to understand new social media technologies, take a look at this year's session highlights and at the conference theme: "PR Evolution: Innovation. Collaboration. Influence." Conference highlights included:
- Campaigning on YouTube and in Second Life
- Video Blogging to Build Brand Reputation
- New Media, New Metrics: How to Survive in the New Consumer-Driven Media World
- Strategic Blogging for Successful Marketing
- Understanding and Influencing the New Influencers
The neat thing about this year's conference is the conference blog which is supposed to carry on the conversation about all these issues online. So take this blog as your chance to catch a glimpse of the conference and join the conversation.
If you are still wondering whether or not we are in the middle of a technology revolution and whether PR professionals really need to understand new social media technologies, take a look at this year's session highlights and at the conference theme: "PR Evolution: Innovation. Collaboration. Influence." Conference highlights included:
- Campaigning on YouTube and in Second Life
- Video Blogging to Build Brand Reputation
- New Media, New Metrics: How to Survive in the New Consumer-Driven Media World
- Strategic Blogging for Successful Marketing
- Understanding and Influencing the New Influencers
The neat thing about this year's conference is the conference blog which is supposed to carry on the conversation about all these issues online. So take this blog as your chance to catch a glimpse of the conference and join the conversation.
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