I was just looking up ComCast Cares, the Twitter account of Frank Eliason, ComCast's Director of Digital Care, when I came across this wonderful Flash animation on his personal blog. It's an interactive presentation on the need for companies to monitor online chatter and respond to it in a timely fashion. The presentation was done by VizEdu.com. While you're there also check out their animations on social bookmarking, companies that use Twitter, and Lifestreaming - all concepts that pertain to class. Kind of like an interactive Flash version of the Common Craft Show.
This is the course blog for an upper-level class on Social Media and Public Relations taught at St. Edward's University. In this course, we explore emerging social media technologies and study their application in contemporary PR practice.
Monday, December 8, 2008
Monday, December 1, 2008
Call for Papers on Social Media in the Communication Classroom
I know that there are some academics who read this blog, so this post is for you - please feel free to share this call for papers with your peers.
Over the course of the last few years, social media technologies such as blogs, microblogs, digital videos, podcasts, wikis, and social networks, have seen a dramatic increase in adoption rates. To date, Internet users have uploaded roughly 80 million videos to YouTube and launched approximately 133 million blogs worldwide. Because of their ability to connect people and to facilitate the exchange of information and web content, social media technologies not only provide a powerful new way to interact with one another, but they also present exciting new pedagogical opportunities.
Earlier this year, the New Media Consortium and the EDUCAUSE Learning Initiative released the 2008 Horizon Report, which seeks to identify new technologies capable of affecting the way we teach and learn. Among the critical challenges outlined by this year’s report is the need for universities to equip students with new media literacy skills and to develop curricula that “address not only traditional capabilities like developing an argument over the course of a long paper”, but also “how to create meaningful content with today’s tools.” (The New Media Consortium, 2008, p. 6).
Considering that these tools center around the ideas of collaboration, participation, and conversation, they should hold special interest to communication researchers and educators alike. As a result, this special issue seeks to examine the pedagogical applications of social media technologies, especially with regard to the communication classroom. Examples of best practices in social media adoption in all areas of communication education are welcome, as are case studies or empirical research analyzing the effectiveness and/or effects of incorporating social media technologies into the communication classroom. Research examining the role these technologies play in the social construction of a collective knowledge pool would also fit within the scope of this special issue.
The special issue is scheduled for publication in the first half of 2010. Deadline for completed manuscripts is April 1, 2009. Submissions should be electronic (.doc or .rtf format) and must conform to the specifications of the Publication Manual of the American Psychological Association, 5th ed. Place author’s contact information in an email to the editor only, not on the title page of the submission.
Issue Editors:
Corinne Weisgerber, Ph.D. and Shannan H. Butler, Ph.D.
St. Edward’s University
Send inquiries and submissions to: corinnew AT stedwards DOT edu
CALL FOR PAPERS
Special Issue:
Communication Pedagogy in the Age of Social Media
Over the course of the last few years, social media technologies such as blogs, microblogs, digital videos, podcasts, wikis, and social networks, have seen a dramatic increase in adoption rates. To date, Internet users have uploaded roughly 80 million videos to YouTube and launched approximately 133 million blogs worldwide. Because of their ability to connect people and to facilitate the exchange of information and web content, social media technologies not only provide a powerful new way to interact with one another, but they also present exciting new pedagogical opportunities.
Earlier this year, the New Media Consortium and the EDUCAUSE Learning Initiative released the 2008 Horizon Report, which seeks to identify new technologies capable of affecting the way we teach and learn. Among the critical challenges outlined by this year’s report is the need for universities to equip students with new media literacy skills and to develop curricula that “address not only traditional capabilities like developing an argument over the course of a long paper”, but also “how to create meaningful content with today’s tools.” (The New Media Consortium, 2008, p. 6).
Considering that these tools center around the ideas of collaboration, participation, and conversation, they should hold special interest to communication researchers and educators alike. As a result, this special issue seeks to examine the pedagogical applications of social media technologies, especially with regard to the communication classroom. Examples of best practices in social media adoption in all areas of communication education are welcome, as are case studies or empirical research analyzing the effectiveness and/or effects of incorporating social media technologies into the communication classroom. Research examining the role these technologies play in the social construction of a collective knowledge pool would also fit within the scope of this special issue.
The special issue is scheduled for publication in the first half of 2010. Deadline for completed manuscripts is April 1, 2009. Submissions should be electronic (.doc or .rtf format) and must conform to the specifications of the Publication Manual of the American Psychological Association, 5th ed. Place author’s contact information in an email to the editor only, not on the title page of the submission.
Issue Editors:
Corinne Weisgerber, Ph.D. and Shannan H. Butler, Ph.D.
St. Edward’s University
Send inquiries and submissions to: corinnew AT stedwards DOT edu
More on Social Media & the Mumbai Attacks
I had planned to discuss the Cluetrain Manifesto in class tomorrow, but the events of last week in India have lead to a slight change in plans. As Twitter user naomieve observed a few days ago, Mumbai is a social media experiment in action and because it is such a great case study, I figured that we should take a closer look at the role social media played during the live-reporting of the Mumbai attacks. I've put together a slideshow that covers the types of social media used by citizen journalists during this tragic event:
Wednesday, November 26, 2008
Social media sites cover Mumbai attacks in real time
I just learned about the horrible terrorist attacks in Mumbai. I've been following the developments on Twitter - weird how just a few months ago I would have immediately turned on the TV and set it on CNN. Another good example of the effectiveness of social media in times of crises.
Poynter has a good summary of all the social media sites currently covering this tragedy.
11/27: CNN and Gauravonomics also have detailed accounts of the real time citizen journalism that took place during the attacks.
Poynter has a good summary of all the social media sites currently covering this tragedy.
11/27: CNN and Gauravonomics also have detailed accounts of the real time citizen journalism that took place during the attacks.
Thursday, November 13, 2008
Making a YouTube video that's worth watching
Here are a few additional guidelines for your upcoming video project :-)
YouTube Contest Challenges Users To Make A 'Good' Video
YouTube Contest Challenges Users To Make A 'Good' Video
Thursday, November 6, 2008
Tweeting about layoffs at Zappos
Very emotional day for everyone at Zappos. I’ll be sending out an update later today with details of what’s going on.That's the message Zappos CEO Tony Hsieh sent out over Twitter today. The details he would later reveal were plans to lay off 8% of the company's workforce in order to deal with the economic slowdown. The company, which has more than 400 employees on Twitter openly discussed the layoffs on its employee Twitter page. Asked if it was okay to tweet about the layoffs, Hsieh responded: "Our Twitter policy remains the same as it's always been: just be real, and use your best judgement." Nice to see a company being that transparent about bad news for once.
Obama Takes the Presidential Transition Process to the Web
Looks like president-elect Obama isn't losing any time preparing to take office in January. Today, his campaign launched change.gov, a website supposed to chronicle the presidential transition process. Most interesting to me is the part of the website that allows users to share their vision for the country. To do so, users fill out a short form and can then input their ideas into a form field and upload a picture or video.
I've always been convinced that the Obama campaign really understood the power of social media. I think the campaign results and the money raised speak for themselves. What's nice to see now, is that they seem to be planning on keeping those social media tools in place even after winning the election. To me, the webpage shows a desire to stay connected with voters and a willingness to listen to them. Change.gov seems to be all about transparency and dialogue - a true web2.0 site.
Actually, the idea behind this site reminds me a bit of Dell's Ideastorm site - a site which encourages users to post ideas for Dell products and services and which has received a lot of acclaim.
Start right now. Share your vision for what America can be, where President-Elect Obama should lead this country. Where should we start together?
I've always been convinced that the Obama campaign really understood the power of social media. I think the campaign results and the money raised speak for themselves. What's nice to see now, is that they seem to be planning on keeping those social media tools in place even after winning the election. To me, the webpage shows a desire to stay connected with voters and a willingness to listen to them. Change.gov seems to be all about transparency and dialogue - a true web2.0 site.
Actually, the idea behind this site reminds me a bit of Dell's Ideastorm site - a site which encourages users to post ideas for Dell products and services and which has received a lot of acclaim.
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